Arman Tuscanbayev – is one of the youngest and most successful entrepreneurs in Kazakhstan, a simple Karaganda guy who started earning his first money while still in school. In grade 11 he earned more than the average Kazakh family. Uncommon mind, zeal for quality life, ability to find solutions in the most difficult situations - allowed him to lift from scratch companies that now have multimillion-dollar turnovers. This book describes the mechanisms that Arman used to promote his business. The tools tested by the young entrepreneur are applicable in most business areas; they proved their viability on many start-ups.